Забавные факты из истории Electrolux

Однажды концерн предложил американским покупателям очередную усовершенствованную модель пылесоса, используя весьма оригинальный рекламный слоган – «Nothing Sucks Like an Electrolux» = «Никто не сосет так, как Electrolux». Само собой, модель предлагаемого пылесоса стала популярной, но не в рейтинге продаж…

Несколько десятков лет спустя прием «шокирующей рекламы» компания применила сознательно. И опять в отношении пылесосов. Концерн Electrolux решил представить очередную модель покупателям сети магазинов «Эльдорадо» с рекламным сопровождением «Пыль сосу за копейки».

И опять «новаторство» концерна покупатели не оценили, посчитав рекламу крайне неэтичной и непристойной.

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